Eurosatory reinvents itself with a new brand identity

Eurosatory, the international defence and security exhibition hosted by France and having a history of 55 years, is entering a new era by adopting its latest brand identity, which includes a fresh logo, colours, signature and key visual.  “Our decade is characterized by a big churning in history, with the global pandemic, the return of major inter-state conflicts, the re-examination of globalization and the need to address massive environmental challenges. As the world order is in a state of upheaval, governments have a duty to strengthen their capabilities to deal with growing threats, including humanitarian and environmental disasters resulting from health, natural or industrial hazards, violence within societies, terrorism, new paradigms of armed conflict and cyber-attacks. The world is changing and Eurosatory must reinvent itself,” said General Charles Beaudouin (retd), Exhibition Director of Eurosatory.

“We wished to reflect these transformations in our new brand identity, built around the strategic pillars that constitute Eurosatory’s strengths. The exhibition has an international character, it is a true showcase of technology and the event combines business and insight,” added Maud Carcy Bessette, Communications Director.

‘Protect your future’

With this revised identity, Eurosatory proposes a forward-looking vision and a new brand narrative around the signature ‘Protect your future.’ This is intended to help achieve the show’s goal of addressing current and future challenges – ‘Invent responsible defence and security for tomorrow’s world.’

General Beaudouin explained: “This brand identity is fully in line with the geopolitical swings that we are experiencing now. It establishes our position as a global leader and our propensity to present in an exhaustive, tangible and innovative way the solutions, services and expertise to tackle all types of crises, from high-intensity conflicts to the humanitarian and environmental disasters specific to our century.”

“This approach illustrates the strategic transformation of Eurosatory, both internally with the buy-in of our teams, and externally to expand our expertise in the defence and security fields in their widest sense; to harness our knowledge of diplomatic and ministerial circles, all in the aim of supporting our clients in their international development,” he added.

Today, the Eurosatory brand more strongly asserts its mission to enable governments, supranational organisations, NGOs and businesses to anticipate and reinvent the way they deal with new and increasingly frequent crises that they face owing to both international tensions and global warming. In this respect, Eurosatory’s signature, ‘Protect your future’ is the expression of the mission statement of the global event for defence and security.

New key visual

This visual identity reinvents the brand, with a purposefully streamlined logo in the form of a shield, which is the embodiment of defence and security. This shape bears the mark of a stylized Eiffel Tower in honour of French excellence.

The creative concept of the key visual for Eurosatory’s 2024 edition represents a land theatre incorporating the capabilities offered by the sea, air, space and cyber domains. Its overall symbolism with a woman’s face turned towards the future embodying the notion of foresight, illustrates the show’s promise, which is ‘The guarantee of finding and discovering all the global expertise and emerging trends to address the challenges of today and tomorrow.’

The choice of a female face also celebrates the women and men who are dedicated to providing peace and security in the world.

Next edition in June, 2024

Organised by COGES Events, a subsidiary of GICAT (French Land Defence and Security Industry Association), and a member of CIDEF (French Defence Industries Council), Eurosatory takes place every two years. The event brings together more than 100,000 professionals working in the fields of defence and security managing crisis situations such as business persons, government officials, military staff and representatives of institutions, private bodies and supranational organisations.

The next edition of the show will be held from June 17 to 21, 2024, at the Paris Nord Villepinte exhibition centre in France. Meanwhile, Eurosatory 2022 had witnessed the presence of 1,743 exhibitors from 62 countries, with 62 per cent of them from outside France; 39 national pavilions; 62,000 professional visitors from 150 countries; 250 official delegations from 96 countries and 560 international journalists.


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