Abu Dhabi: Etihad Guest, the loyalty programme of Etihad Airways, and the UAE’s largest bank First Abu Dhabi Bank (FAB), in partnership with Visa, will launch a sustainably-focused Visa credit card.
The card will reward shoppers for making sustainable choices in their everyday spending habits, the airline said.
“The FAB Etihad Guest Visa Sustainable Card will introduce a series of sustainability-focused benefits that will educate and reward members for making sustainable choices and provide options to offset emissions for their spending.
“The partnership is powered by ecolytiq, provider of digital infrastructure for green finance, which will provide the Sustainability-as-a-Service technology to track sustainable spending. This will support the change of behaviour and issuance of rewards for those making sustainable spending choices,” it added.
Etihad said it is the first airline in the region to reward frequent flyers for being more sustainable in the air and on the ground.
Terry Daly, Executive Director Guest Experience, Brand & Marketing, Etihad Airways, said, “We’re delighted to extend our Conscious Choices sustainability offering to consumers and Etihad Guest members by providing more opportunities to reward sustainable lifestyle choices through our partnership with FAB and Visa.
“The FAB Etihad Guest Sustainable Visa Credit Card will allow our members to understand where they can act more sustainably and provide incentives every time they make the sustainable choice in their everyday living and purchasing.”
Futoon Almazrouei, Group Head of Consumer Banking, First Abu Dhabi Bank, said: “FAB is proud of its role as an advocate for sustainability in the region and our track record is a testament to our efforts. Our partnership with Etihad on the FAB Etihad Guest Visa Sustainable Card is a natural progression of our journey to date and takes our commitment a step further by encouraging our customers to make more sustainable choices in their everyday life.”
Andrew Torre, Visa’s Regional President for Central and Eastern Europe, Middle East and Africa, said, “Sustainability lies at the core of truly inclusive economic growth, and at Visa, we are committed to advancing sustainability within both our business operations and across the payments landscape. With the FAB Etihad Guest Sustainable Visa Credit Card, we are pleased to work together to drive sustainable commerce and climate action, while meeting growing demand from cardholders who care passionately about sustainable consumption and living.”